Carnival Corp. Launches a Mobile app: OceanView Mobile

This new app, OceanView Mobile,  lets people watch popular U.S. travel series and other original travel shows at home, on the go and at sea. Carnival Corporation furthers efforts to increase awareness of and demand for cruise vacations.

My opinion of OceanView Mobile:

I have downloaded this app on my iPad and briefly looked through some of the content. There is a lot of great travel information here but remember that it is sponsored by Carnival Corporation and is biased. I can’t decide if they were very wise in naming this app OceanView® Mobile or not. Initially, I thought that when searching the Internet for it that the results would turn up information on oceanview staterooms, but maybe Google Analytics will place the information about this app high in search results when people are searching for oceanview cabins and they will get more exposure this way. I guess only time will tell. It is kind of fun to watch the content here and I am sure I will be spending more time on this app.

NPRNewswire on OceanView Mobile:

MIAMI, Sept. 18, 2018,/PRNewswire/ — In another first for the travel industry, Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), the world’s largest leisure travel company, today announced it is launching Ocean View Mobile. It is the first travel content app from a travel provider that lets people explore the most popular destinations.

OceanView Mobile is available for download on the Apple App Store and Google Play. It features free content from Carnival Corporation. OceanView also will be available in late October on the company’s Ocean.com website.

Viewers can select from a slate of more than 150 full episodes from favorite “Ocean Original” shows. Shows like The Voyager^TM with Josh Garcia (which airs weekly on NBC). Also Ocean Treks^TM with Jeff Corwin and Vacation Creation^TM with Tommy Davidson and Andrea Feczko (both of which air weekly on ABC).  And Good Spirits, as well as 30 short-form episodes of original series, “GO” and “Local Eyes.”

OceanView also will showcase video collections from the corporation’s cruise brands. Viewers will be able to check out memorable new-ship christening ceremonies featuring royalty and celebrities.

Ocean Originals:

“Our Ocean Originals already are the most popular travel series on TV in the U.S. Now travel fans around the world can watch their favorite shows anytime they want, from wherever they are. Whether that’s at home, on the go or on our ships,” said John Padgett, chief experience and innovation officer for Carnival Corporation. “Our ability to extend consumer brand engagement from broadcast TV to all major video-on-demand platforms is important to us. All major over-the-top platforms and all major mobile platforms are unprecedented in the travel industry. In addition, this allows us to showcase the extraordinary experiences available on cruise vacations to millions of potential guests. They help them get excited about where they’ll go next, whenever they prefer.”

Carnival Corporation’s creation of authentic experiential content is part of the company’s larger strategy. They hope to increase awareness and demand for cruise vacations. In addition, the three network shows consistently rank as number one or number two in their time slots. Also, cruise vacations are growing 20 percent faster than land-based vacations.

OceanView Mobile Content

OceanView Content
“Ocean Originals” use compelling and authentic storytelling to share the powerful way travel by sea connects people, places and cultures. It also showcases exciting adventures, exotic cultures, and popular global destinations.

All OceanView Mobile content is free to watch.

Ocean Treks with Jeff Corwin:

“Ocean Treks with Jeff Corwin” (ABC)
This show follows Emmy-winning host Jeff Corwin as he embarks on adventures in some of the world’s most exciting destinations. Watch him as he is as rappelling down cliffs, mountain climbing in a national park and zip-lining through a rainforest. The show broadcasts nationally as part of the Daytime Emmy-winning block Weekend Adventure. Also, this is a three-hour programming block airing Saturday mornings on 98 percent of the country’s ABC affiliate channels.

Vacation Creation:

“Vacation Creation” (ABC)

This show features “In Living Color” star and comedian Tommy Davidson and YouTube celebrity Andrea Feczko as hosts. However, it goes beyond the typical travel show by personalizing vacations of a lifetime for couples, individuals and families facing hardship. They are in need of hope or seeking much-needed time together. In conclusion, the series airs on ABC stations and its third season begins October 6.

The Voyager with Josh Garcia

“The Voyager with Josh Garcia” (NBC)
This show with Josh Garcia” follows video journalist and world-traveler Josh Garcia as he goes off the beaten path. He certainly visits fascinating seaside ports to meet locals who share their rich history, life stories, and exotic foods. In addition, Josh introduces viewers to the hidden beauty, cultural diversity and amazing flavors native to each destination. The program airs as part of NBC’s three-hour programming block that extends the network’s “The More You Know” brand.

Good Spirits

“Good Spirits” (A&E, FYI)
This show joins pioneering cocktail chef Matthew Biancaniello sailing the globe on the company’s world-leading cruise lines. In short, he is in search of extraordinary everyday people. He shares stories of spirits and collecting farm-fresh, native ingredients to inspire one-of-a-kind cocktail creations. The show originally aired on A&E and FYI. But it now can be seen on the OceanView AppleTV, Roku and Amazon Fire channel.

Two short-form series — “GO” and “Local Eyes” — are five to 10 minutes in length. As a result, this feeds a growing interest for shorter, “snackable” content, with episode collections that are released periodically.

Go

“GO”
With visually stunning cinematography, “GO” chronicles the artist and explorer Trek Thunder Kelly. Watch as he travels the world by ocean in search of his next exotic destination. Through his passion for authentic experiences and the ability to strike up a conversation with fellow travelers. Also, viewers are transported to new and interesting places. They are introduced to extraordinary people who live there. In short, these epic adventures provide inspiration for getting off the couch and traveling near and far.

Local Eyes

“Local Eyes”
 This show introduces viewers to unique destinations through those who know each destination the best – local residents. Hosted by world traveler Anji Corley, “Local Eyes” immerses viewers into the authentic side of each destination. Corley interacts with everyday people living in each destination who share compelling stories about local culture, history, places off-the-beaten-path and more. In addition, viewers will see destinations in a whole new light after watching Local Eyes.